Here are four simple ways you can add more personality into your marketing and your videos to stand above and apart from everyone else in your market. (Photo: iStock)
As an advisor, being better isn't always better. Especially if your clients don't understand what "better" is going to do for them in a complex financial world. New York Times bestselling author Sally Hogshead says that being different is actually better than being better.
|How can you stand out?
In a world where every advisor is using the same marketing strategies and tactics, copying each other's processes and many times selling the same products with different wrappers, how can you stand out and be seen as different in the eyes of your potential clients?
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