Liberty Mutual introduces new commercial distribution model

The new model breaks the U.S. market into six regions.

(Photo: Liberty Mutual)

In what representatives call an effort to improve broker access to all of Liberty Mutual’s commercial and specialty insurance products, Liberty has announced a new distribution model for the U.S.

Liberty Mutual has re-organized the country into six geographic regions for their new distribution model. Each of the six regions will be managed by a regional executive, explains Shaun Kelly, President of Liberty Mutual’s Global Risk Solutions Distribution.

Additionally, each region will have a number of branch executives who will oversee broker relationships on a local level. Kelly said in a statement that this structure will provide distribution partners access to the full capability of Liberty and Ironshore more easily, and will create new opportunities to work together in a multiline, collaborative way.

The new regional executives are:

In addition to the regional executives, Liberty Mutual has appointed Ben Johnson as Wholesale Distribution Executive. Johnson will focus on optimizing relationships with wholesale distribution partners across North America.

For more information, visit Liberty Mutual’s website.

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