Corporate spokesperson Insurance C-suite folks who become executive spokespeople have a growing opportunity to change people's perceptions about their company (and the industry at large) for the better. (Photo: iStock)

When senior insurance executives engage the media it's usually within a fairly controlled environment.

Case in point: C-suite insurance executives appointed to a governmental committee examining homeowner trends call in the media to discuss its mission. Another stark example is when a P&C insurer incurs a major crisis and in a subsequent press conference the CEO explains what precisely happened and what the organization is doing to remedy the situation.

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