LinkedIn's publishing platform allows users to create quality posts that are great for establishing expertise and sparking engagement with others on the platform. (ALM Media archives)
LinkedIn has become the de facto social platform for the professional. With more than half a billion users, it's one of the most popular social networks while maintaining a taking-care-of-business sensibility that makes it a natural place for B2B marketing and networking. It was initially popular as only a recruiting and job searching tool, but LinkedIn has made significant strides to improve another aspect of its offering: thought leadership.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
