To stay competitive, insurers must break into the platform economy. (AP file photo by Kirsty Wigglesworth) To stay competitive, insurers must break into the platform economy. (AP file photo by Kirsty Wigglesworth)

Platform-based business models and strategies are driving the most profound global economic change since the Industrial Revolution. Facebook, Airbnb, Uber and Alibaba were all designed on a platform business model. At its essence, it allows multiple participants (from producers to consumers) to connect to it, and interact with one another to create and exchange value.

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