The Insurance Office of America (IOA) is one of three recipients of National Underwriter's 2018 Agency of the Year Award. Clockwise from top left: IOA's Risk Services Team; IOA's 2018 Volunteer Program; CEO Heath Ritenour; and the 2017 Thanksgiving Turkey Donation. The Insurance Office of America (IOA) is one of three recipients of National Underwriter's 2018 Agency of the Year Award. Clockwise from top left: IOA's Risk Services Team; IOA's 2018 Volunteer Program; CEO Heath Ritenour; and the 2017 Thanksgiving Turkey Donation.

Heath Ritenour, CEO of the Insurance Office of America (IOA), follows a direct, simple philosophy when it comes to treating producers and serving insureds: "We are determined to take the greed out of the business and replace it with long term, mutually beneficial relationships with our clients," he says.

Ritenour chalks the organization's success up to being "different in an industry of sameness." IOA, he says, operates from the perspective of an advocate, rather than an agency.

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