Some agents & brokers may feel uncomfortable with the idea of "becoming a celebrity." But raising your professional profile in your marketplace only involves making yourself someone who community members associate with valuable, insightful insurance advice and guidance. (Photo: iStock)
Independent insurance agents and financial advisors, like all entrepreneurs, can't grow their businesses if no one knows about them.
In order to attract new clients, and reinforce the value they provide for existing clients, advisors need to take the time to brand themselves in their local communities, in order to capitalize on their knowledge, insight and experience. Establishing a personal brand requires an ongoing effort to remain a relevant local — and even regional — voice on insurance and other financial matters.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
