Social media provides insurers with an important source of information on claimants. (Photo: Shutterstock)
Social media's explosion onto the scene of human communication and interaction is unparalleled in history. It has changed the way we engage, communicate and share information — and it has become ubiquitous in our daily lives. No one discounts its reach or effect as a passing fad, and those who choose to ignore it, do so at their own risk.
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The same is true of leveraging social media analysis as one of the most important tools in the toolkit of claims processing. Companies that do not incorporate reviews of social media reports as part of their business process, risk losing not only information, but money and customer engagement.
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