Marketing inspiration Insurance agency marketing isn't easy. Ever-increasing competition and the changing marketplace mean it's more important than ever for independent insurance agencies to market effectively. Related: Insurance marketing campaigns must underscore agency value Managing a healthy pipeline of clients and prospects is essential for a successful business. You are constantly challenged to think about ways to increase your agency business. The insurance marketing ideas that worked really well years ago, don't work today (think mass mailings and phone book ads). Today, social media and search engines are just key two keys to growing your business. |

Variety to engage

Successful independent insurance agents now must use a variety of platforms to engage their clients and prospects. Proactive agents who are creative and focused on differentiating themselves from the competition will be successful. Needs some inspiration for your 2019 marketing plan? Here are 15 quotes to get your creative juices flowing:

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Jayleen R. Heft

Jayleen Heft is the digital content editor for PropertyCasualty360.com. Contact her at [email protected].

Sales & Marketing