Brokers and independent agents have always been the key to delivering consumer-centricity, and digital solutions only enhance that. (iStock)
With the recent acquisitions of digital technology firms by the major carriers Berkshire Hathaway and Allstate, a new type of digitally enhanced, consumer-focused insurance distribution model is beginning to take shape, offering a better way of doing business for the entire insurance industry — carriers, brokers and independent agents alike.
It is clear that insurance distribution channels are rapidly evolving, as the legacy systems of web-based lead generation used by the insurance industry for years no longer works for today's fast-paced business climate. A new, digitally enhanced model increases the customer-centricity of the industry and promises to help agents together with customers manage all of their insurance needs from a single source.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.