When you engage in social prospecting, you mingle with plenty of people in the community. In many cases you spouse or significant other is alongside. They know and understand what you do. Can they help bring business your way? Yes.
|4 examples
Your spouse respects client confidentiality, yet also has a good idea how you've helped other people in very specific situations. They also know your ideal client profile.
Example 1: It's the simplest. A corporate spouse was telling me about socializing at business conferences or at the country club. Spouses get together for lunch or drinks while their other half attends meetings or plays golf. Over time, they get to know and like each other, forming relationships. They discuss what they do for a living, but the conversation transitions into what the spouses do. When an interesting profession comes up and there's either a need or a mediocre provider in place, the spouse of the executive suggests both couples should get together for dinner to discuss insurance.
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Katie Rass
Katie Rass is executive managing editor of ThinkAdvisor, where she oversees copy editing and content strategy. She joined the site as managing editor in 2012 from Dow Jones Newswires, where she covered corporate earnings and other financial news. Earlier, Katie worked at The New York Times News Service, where her work on publications including The International Weekly and The Times Digest was seen by millions of readers around the world and on the International Space Station. She did a stint on the financial desk of The International Herald Tribune, now The International New York Times, in Paris, where she edited front-page news on the euro crisis. Katie started her career at the Eau Claire Leader-Telegram as a reporter and editor while earning a bachelor's degree in journalism and Spanish at the University of Wisconsin-Eau Claire. She is an alumna of the Dow Jones News Fund editing internship program.
