P&C insurance distribution is poised to change significantly. But ultimately, SMA expects agents and brokers to still be playing a major role in five years, although the agencies of the future might look quite different than those of today.(Photo: Shutterstock)
How much will the distribution of P&C insurance change in the next five years? This is anything but an academic question.
Insurers, agents/brokers, and tech companies are all trying to read the tea leaves to position for success in a changing environment. InsurTechs focused on distribution are numerous; new entrants are surfacing every day. And the inexorable and rapid move to digital is the overarching theme that is affecting all of insurance, including the distribution area.
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