Haywood Marsh, General Manager at NetClaim, offers insight on the keys to handling catastrophe claims. (Photo: Shutterstock)

Nothing tests a company's processes like a crisis. And there are few events that test insurers and third-party administrators like a punishing hurricane season.

All types of damage, from lost lives and well-being to destroyed homes, cars, business continuity and government property occurs simultaneously, across widespread geographies that can be only vaguely predicted. And, in any weather catastrophe, social media has the ability to outrun any business, raising the stakes for engaging quickly and effectively with policyholders.

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