Hurricane prevention reduces business loss exposures: $1 spent saves $105

For every $1 a business spends on hurricane protection, it reduces loss exposure by about $105, according to FM Global.

This image provided by NOAA. taken Oct. 7, 2016, shows Hurricane Matthew over the Southeastern part of the U.S. FM Global advises businesses in hurricane-prone areas to expect a one-two-punch of wind and water. (NOAA via AP)

Saving money is a good thing. For every $1 a business spends on hurricane protection, it reduces loss exposure by an average of $105, according to a new analysis by commercial and industrial property insurer, FM Global.

To arrive at the ratio, FM Global tallied an estimate for over 10,000 wind- and flood-related investments and their associated reduction in property loss and business disruption exposure for 1,800 clients around the world from 2008 to 2017. These estimates are calculated based on actual losses that have occurred at tens of thousands of properties insured by FM Global.

Related: Hurricane season ahead: Keys to disaster preparedness & recovery for businesses

“Businesses often wonder if they are getting a good return when they invest in preventing hurricane-related wind and flood damage,” said Brion Callori, senior vice president, engineering and research manager, for FM Global. “This analysis has yielded a pretty convincing answer. And the 1-to-105 ratio doesn’t even reflect the business repercussions of a major hurricane loss such as damage to reputation, market share and shareholder value.”

Cost-effective prevention

Cost-effective prevention is worth considering as the 2018 hurricane season begins. FM Global advises businesses in hurricane-prone areas to expect a one-two-punch of wind and water.

To help minimize the effects of costly wind damage, organizations should:

Businesses can prevent costly flood damage by:

Flood protection products that meet rigorous certification testing standards can reduce the need for sandbags.

Flood emergency response plan

Any business exposed to flood risk should invest in developing and practicing a flood emergency response plan (FERP). Facilities with well-organized flood emergency response plans have nearly 70% less damage, and resume operations sooner than those with no plan or an inadequate one, FM Global loss history has shown.

Related: 5 things businesses can do now to prepare for hurricanes