Due to the unique requirements and time-consuming manual processes involved, payments can be a technical and administrative nightmare for insurers. (Image: Bigstock)
Websites that are difficult to navigate, internal processing complexities, PCI compliance and other challenges make payments particularly burdensome for insurances companies and customers alike. With the right technology, insurance companies can make the payments process far more efficient and user-friendly.
Inflexible payment options
Insurer websites often require consumers to complete lengthy registration processes to access member portals. Even after completing their online registration, policyholders are often frustrated by a lack of convenient payment options. Consumers prefer simple, one-time guest payments, but most insurance companies do not offer this capability on their websites. Not only is this detrimental to user experience and customer satisfaction, it can also impede an insurer's cash flow.
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