Your small-business clients are focused on serving customers and protecting their livelihoods. They trust their insurance agent to help them achieve this. Your small-business clients are focused on serving customers and protecting their livelihoods. They trust their insurance agent to help them achieve this. (Photo: iStock)

Most business owners know that effective risk management is key to adequately protecting their assets.

The problem is, many of them don't exactly know what risk management entails or how to get started. That's where we, as experts, can be invaluable resources for business owners. There's a wide range of products that address many common (and abnormal) risk exposures, but do we do a good job of explaining these products and their benefits to clients?

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