In today's insurance marketplace, agencies face heavy competition from digital insurance channels as well as the GEICOs and Progressives of the world, which advertise lower prices and limited services and products for consumers to purchase.
So what does the future look like for the thousands of carrier and independent agents; proponents of human engagement who realize that all the digital insurance channels in the world can't replace the human connection?
Independent and carrier agents can enhance and build on their strengths to compete head-on with the rise of the competitive insurance channels. Agents who give personalized advice and advocacy when needed represent the great upside and the future of the agency channel.
Insurance is a security blanket
People want to know they will be covered appropriately in their time of need, and that an advocate will be there to support them when things don't go quite as planned. Certainly people want to know a live human being can be there when their basement floods, but being a trusted advisor relies on really "knowing" the policyholder — being in the life of that person with quality, frequency, and continuity.
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