Nationwide's focus on helping connected businesses received the attention of a few hacking teams, and we saw many different takes on how that could show up in a market. Nationwide's focus on helping connected businesses received the attention of a few hacking teams, and we saw many different takes on how that could show up in a market.(Photo: Shutterstock)

As a larger insurance and financial services company, Nationwide loves to do cool things. No, seriously.

And we know cool things often come from hackathons — an innovation-focused event that invites designers, programmers and entrepreneurs from all walks life together to create concepts to help address a particular challenge.

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