If you follow the insurance industry at all, you've no doubt read stories about the disruption of the traditional personal auto insurance market by InsurTech start-ups like Lemonade or Metromile. You've probably also seen many ads touting the ease with which consumers can buy personal auto insurance online with just a few clicks.
Based on the stories and ads, it would be reasonable to assume that an increasing number of consumers are shopping around, comparing rates and coverage. But that's not the case, according to a new report by TransUnion. Instead, the percentage of consumers shopping for personal auto insurance declined to its lowest level in four years.
The TransUnion Auto Insurance Shopping Index found that the percentage of consumers shopping for personal auto insurance declined in each of the past two years to 20.0% at the end 
of 2017, the lowest level since 2013's 20.4%, as shown in the chart at right. The findings were released May 16 during the 2018 TransUnion Insurance Summit, attended by more than 150 insurance executives.
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Rosalie Donlon
Rosalie Donlon is the editor in chief of ALM's insurance and tax publications, including NU Property & Casualty magazine and NU PropertyCasualty360.com. You can contact her at [email protected].
