Over the past few years, the importance of digital transformation has surged throughout the insurance industry. More and more, CIOs are pushing digital insurance initiatives that incorporate tech and data advances to promote more personalized communications and meet increased customer expectations.
Seventy percent of small commercial insurers anticipate digital investments to increase in the coming years, according to recent research conducted by Novarica on digital priorities and trends in small commercial insurance.
In addition to CIOs' universal acceptance of digital transformation's growing importance, the analysis firm also found that the definition of digital insurance is changing — and at a faster rate than ever before.
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