Carriers have addressed customer retention in a number of ways. For example, some leverage third-party data to supplement in-house information and use that data to aid in targeting and segmentation. Carriers have addressed customer retention in a number of ways. For example, some leverage third-party data to supplement in-house information and use that data to aid in targeting and segmentation. (Photo: iStock)

Today's insurance marketplace is highly competitive. With a number of companies to choose from, consumers are not tethered to any one company these days. While this is great for policyholders, carriers of all sizes are sure to feel the effects of a lost customer in their bottom line.

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Denny Jacob

Denny Jacob is an associate editor for NU PropertyCasualty360. Contact him at [email protected].

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