Entrepreneurial and business skills such as finance, management, marketing, sales and administration, have nothing to do with insurance expertise but everything to do with making the business successful. (iStock) Entrepreneurial and business skills such as finance, management, marketing, sales and administration, have nothing to do with insurance expertise but everything to do with making the business successful. (iStock)

Running a successful business requires certain business skills; running a successful insurance agency requires certain insurance skills. The trick is to combine both skill sets so that your business, which happens to be in insurance, will succeed.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Agency Management
Sales & Marketing