Overlapping circles If you’re thinking that marketing is simply a waste-of-time activity, you’re missing out on sales opportunities. Guaranteed. (Photo: Shutterstock)

As much as we’d like it to, consistent success in sales doesn’t just magically happen. As sales organizations, insurance agencies need to take a very intentional approach to distributing time, resources and financial investments across both prospecting and marketing activities to find that sweet spot for sales success.

And if you’re thinking that marketing is simply a waste-of-time activity, you’re missing out on sales opportunities. Guaranteed.

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