7 Steps to unlocking success in insurance M&A
Here's why user-experience integration is key to a successful deal.
As insurance agents venture into the realm of marketing themselves online, there is often a question of what image they should portray. Some are tempted to present what they feel is the best persona they can create without regard to the reality of their situation.
Authenticity is one of those concepts that are easy to talk about but incredibly difficult to achieve in practice. Finding authenticity in your marketing is a prolonged and concerted effort to first say who you intend to be as a company and then to follow through on that plan. Provided you’re an expert in your field and an honest operator, there is no reason your marketing should not come across as authentic.
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Here's why user-experience integration is key to a successful deal.
The latest insurance-industry personnel news from Price Forbes, CRC Group, FM and more.
Community leaders and insurance carriers all have a role to play in bringing forest insurance products to market.
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