Insurance agents should establish themselves as as experts who shares important values with their online audience.
As insurance agents venture into the realm of marketing themselves online, there is often a question of what image they should portray. Some are tempted to present what they feel is the best persona they can create without regard to the reality of their situation.
Authenticity is one of those concepts that are easy to talk about but incredibly difficult to achieve in practice. Finding authenticity in your marketing is a prolonged and concerted effort to first say who you intend to be as a company and then to follow through on that plan. Provided you're an expert in your field and an honest operator, there is no reason your marketing should not come across as authentic.
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