New technology can save lives.

Artificial intelligence, emerging technologies and changing consumer expectations are just some of the issues impacting auto sales, insurance and repairs according to the 2018 Crash Course study from CCC Information Services, Inc.

With 17.25 million vehicles sold in 2017, slightly down from 2016, the 2% increase in average vehicle prices to $36,113 meant it was still a strong year for manufacturers. Higher vehicle costs also means increased insurance premiums, leading insureds to opt for higher deductibles should they be involved in an accident. According to the CCC report, 19% of all collision claims had a deductible of $500 or more, although the average repair generally costs significantly more than the deductible.

Related: 5 artificial intelligence tools defining the future of P&C insurance

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Auto technology improves

Manufacturers are working towards greater “vehicle connectivity, vehicle autonomy and vehicle electrification, powered by advancements in computer power, machine learning and artificial intelligence,” said Susanna Gotsch, Crash Course author and lead analyst for CCC. “Our industry has never moved faster or been so exciting. Advances in digitization, artificial intelligence, the internet of things, and sensor and camera technology are driving dramatic changes and improvements in automotive technology.”

Connected vehicles are enabling vast amounts of information about a vehicle's health, driving data (the vehicle and driver's), performance, as well as vehicle-to-vehicle data to be collected by manufacturers, insurers and other parties. Some of the information can help insurers with more accurate policy underwriting.

SMA research anticipates that 70% of all auto insurers will be using telematics by 2020. The benefits include a shorter delay in filing the first notice of loss with an insurer, since crash data could conceivably be sent to the insurer, first responders (in the event of bodily injuries) and to the repairer.

Technology usage in other areas has affected policyholders' expectations for the insurance industry. Like online retailers who provide constant updates when packages have been dispatched, are en-route and will be delivered, insurers and repairers are expected to provide similar information to policyholders about their claims. Recognizing the importance regular communication has on customer satisfaction ratings, multiple insurers are utilizing programs to provide policyholders with regular updates on their claims status.

Related: Value, not discounts, key to commercial lines telematics

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The ups and downs of ride-sharing

As the use of ride-sharing increases, so does the number of vehicles on the road and miles driven. The Institute of Transportation Studies at UC Davis studied ride-hailing in seven U.S. cities and found a 6% drop in the use of public bus transportation and a 3% drop in light rail use.

In New York City, increased ride-sharing usage accounted for declines in the use of taxi and private car services. For business travelers, ride-sharing now accounts for 65% of the ground transportation costs according to the Center for Automotive Research, while taxis only account for 7% and car rentals for 28%. Even airports are reporting a major drop in fees from parking, car rental companies and taxis.

Related: Uber barred from imposing new contract on drivers in pay lawsuit

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Auto repair costs climb while collision severity drops

The increased use of advanced driver assistance systems (ADAS) such as front crash prevention, blind spot detection, lane departure warnings, park assist, obstacle detection and back-over prevention is having a positive impact. While these technologies are not mandated by the National Highway Traffic Safety Administration (NHTSA), the Insurance Institute for Highway Safety (IIHS) and NHTSA announced in 2016 that 20 major auto manufacturers had voluntarily committed to making front crash prevention systems standard on most models (approximately 99%) by 2020.

Studies by the Highway Loss Data Institute (HLDI) and IIHS have found that vehicles equipped with forward collision warning systems have reduced rear-end collisions by 23%, and accidents involving vehicles with automatic emergency braking dropped by 40%. The CCC report finds that in addition to fewer accidents, these systems may also help reduce the number of incidents involving cyclists and pedestrians.

While these technologies have shown promise in reducing the number and severity of accidents, the cost to repair vehicles continues to rise. CCC said the average cost for a repair increased 2% in 2017 to $2927. Repair costs for non-comprehensive losses ran 2.3% higher in 2017 than the previous year, with costs for current model vehicles running slightly higher at 3.7%. Costs to repair vehicles that were one to three years old increased 3%.

However, there is a significant difference in repair costs depending on the age of a vehicle. Average repair costs for new vehicles compared to older ones increased from 47% to 69% over the last five years. “Dollars for replaced parts as a share of total repair costs and the average number of replaced parts per claim have increased — particularly for newer vehicles,” said Gotsch in her report.

The increased use of driver assistance technologies can help mitigate or even prevent accidents, but like cell phones and other technology, they will also change driver behaviors. For insurers, this could also mean changes in liability and the types of insurance coverage required for a vehicle. The actual repair costs, while higher, could be offset by fewer overall accidents, which would have a long-term impact on parts suppliers and repair shops as well. The changes for all are probably coming more quickly than anyone expects.

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Patricia L. Harman

Patricia L. Harman is the editor-in-chief of Claims magazine, a contributing editor to PropertyCasualty360.com, and chairs the annual America's Claims Event (ACE), which focuses on providing claims professionals with cutting-edge education and networking opportunities. She covers auto, property & casualty, workers' compensation, fraud, risk and cybersecurity, and is a frequent speaker at insurance industry events. Contact her at [email protected]