Concertgoers take a 'selfie' during the Alfa Future People electronic music festival in Nizhny Novgorod, Russia. By teaming up with smartphone tech developers, this event gave concertgoers free access to the FindFace mobile app, which can provide facial recognition in crowds. (Photo: Andrey Rudakov/Bloomberg) Concertgoers take a 'selfie' during the Alfa Future People electronic music festival in Nizhny Novgorod, Russia. By teaming up with smartphone tech developers, this event gave concertgoers free access to the FindFace mobile app, which can provide facial recognition in crowds. (Photo: Andrey Rudakov/Bloomberg)

The live event industry — in partnership with providers of property and casualty insurance — has a strong track record of solving safety threats as they arise.

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