Forget that they're your parents or grandparents. If you're a millennial selling insurance, baby boomers are your best prospects.
They're older and well-established. Because 70% of the nation's disposable income is theirs, they spend more and have more assets than any other generation. They're the primary owners of high-value homes. They drive nicer cars. Over the next 20 years, they'll inherit $15 trillion. Baby boomers need more insurance than any other generation.
If you're not successfully selling to them, it's probably because of disconnects between our two generations. Millennials and baby boomers have different values and histories, so they think about life and process information differently. They communicate differently. Throughout the insurance transaction, baby boomers require different kinds of help than millennials do.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
