Millennial producers can be successful at selling to baby boomers. (Photo: iStock)
Forget that they're your parents or grandparents. If you're a millennial selling insurance, baby boomers are your best prospects.
They're older and well-established. Because 70% of the nation's disposable income is theirs, they spend more and have more assets than any other generation. They're the primary owners of high-value homes. They drive nicer cars. Over the next 20 years, they'll inherit $15 trillion. Baby boomers need more insurance than any other generation.
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