2017 was the year of opportunity in digital self-service, according to CallVU's semi-annual survey of customers' preferences in the United States.

The survey discovered that consumers, including Baby Boomer and Gen X populations, continue to be interested in self-service options as a way to improve efficiency and save time.

For businesses, moving customer services into the digital sphere also means saving time and resources. Digitizing customer services also frees up staff to handle more high-value tasks. 

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Danielle Ling

Danielle Ling is an experienced video journalist and business reporter. As associate editor, Danielle manages all multimedia and reports on industry news and risk-related coverage, managing all weather-related content. A University of Maryland and Philip Merrill College of Journalism alum, Danielle previously served as a video journalist for Verizon FiOS 1 News NJ, Push Pause. Connect with Danielle on LinkedIn or email her at [email protected].