Social media Take advantage of the flexibility and speed of social media to market your brand. (Photo: Shutterstock)

The P&C insurance industry, especially personal lines, is noisy! Between geckos, aprons, quarterbacks, and mayhem, how does the local independent insurance agent gain enough attention to grow? How can a small agency compete with the ad dollars in our space?

How does an aspiring new agent build a value proposition compelling enough to make a dent? These are the questions anyone from the outside would ask. These are the questions my parents asked me when we decided to leave a top 5 national carrier and open from scratch 8 years ago.

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