The P&C insurance industry, especially personal lines, is noisy! Between geckos, aprons, quarterbacks, and mayhem, how does the local independent insurance agent gain enough attention to grow? How can a small agency compete with the ad dollars in our space?
How does an aspiring new agent build a value proposition compelling enough to make a dent? These are the questions anyone from the outside would ask. These are the questions my parents asked me when we decided to leave a top 5 national carrier and open from scratch 8 years ago.
|1. Social media levels the playing field
We gained a ton of traction as a fast growing agency the first 5 years through effective networking and hustle, but it wasn't until we started investing serious time and resources in to social media that we realized how effective it could be to fight the goliaths. There has never been a business tool so powerful.
As a “small” independent, we feel like we have the upper hand against the insurance giants of the world. They can spend their billions on billboards, TV segments, professional sport sponsorships and celebrity endorsements.
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