February is known as Black History Month, American Heart Month, Oral Hygiene Awareness Month, and many others. For those of us in the insurance industry, we know it as Insurance Careers Month.
We’ve been hearing for a while about how the industry is aging, and more insurance professionals are or will be retiring, which means that the industry needs to attract people to it. Unfortunately, insurance is widely considered boring. If you mention it at a party, unless someone has an open claim, people’s eyes tend to glaze over. Many, however, are not aware of the variety of jobs within the insurance industry and their duties. We’re here to remedy that.
Related: Insurance leaders talk Insurance Careers Month at virtual town hall
|Start with marketing and sales
Let’s start at the beginning: insurance is a product that must be marketed and purchased. Therefore, there must be people to market and sell it. Insurance companies typically market their products through employed sales representatives, but these representatives don’t sell the product directly to the insured. Rather, they offer the product to people known as agents or producers. These agents or producers may be direct employees of the carrier, but more often, they are independent operators that represent more than one insurance company.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Christine G. Barlow, CPCU
Christine G. Barlow, CPCU, is Executive Editor of FC&S Expert Coverage Interpretation, a division of National Underwriter Company and ALM. Christine has over thirty years’ experience in the insurance industry, beginning as a claims adjuster then working as an underwriter and underwriting supervisor handling personal lines. Christine regularly presents and moderates webinars on a variety of topics and is an experienced presenter.
