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5 strategic changes for closing more sales

Maybe you know, without any doubt, that something has to change. But what?

By John Graham | Updated on February 22, 2018
To influence buying behavior today takes a sales environment in which customers can decide if they want to do business with you. (Photo: Shutterstock)

For most of us, what we learn first sticks with us for a long time, often throughout our lives. Nursery rhymes, along with what we consider right and wrong. The acorn doesn’t fall far from the tree.

It happens to salespeople, too. Because our early training is indelible, it stays with us to guide us.

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