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Here's how to establish your insurance ‘marketing cadence’

Perfect your email and blog publishing to grow your insurance business audience.

By Rick Fox | Updated on February 12, 2018

Once agents start implementing a content marketing strategy, it doesn’t take long before they begin to wonder how often they should be posting new content and how often they should be emailing their contact list. The rate at which blogs are posted and emails are sent is often referred to as a “marketing cadence” and it’s a crucial element of your content marketing strategy.

Related: 10 new digital marketing tips for agents, advisors [infographic]

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