In 2017, NU forged an alliance with the National Association of Professional Insurance Agents (PIA) and Flaspöhler | NMG to conduct the inaugural Independent Agent Study — a research project designed to annually take the pulse of independent Property & Casualty insurance agents throughout the U.S. and provide revealing insight into the demographics, books of business and challenges they face, and reveal their most highly rated carrier partners.
Today, we look at the findings around the total annual revenues of respondents' firms; the total P&C premiums those firms control; the target markets of those firms; and the percentage of P&C business those agencies write (commercial vs. personal lines). See the charts below for a deeper dive.
Interestingly, 37% of respondents said their commissions in Personal Lines had decreased: Of those agents, 71% said their commissions had decreased by 1% to 5%. (17% said their commissions were down by 6% to 10%.)
Flaspöhler has long conducted its own larger annual study of agents (the Flaspöhler | NMG Producer Study) on behalf of key P&C carriers, which use the results to help them best meet agent needs. The data included in the study featured in NU and on PropertyCasualty360.com this month are extracted from Flaspöhler's larger research study (upward of 300 pages), which the firm makes available to rated P&C commercial lines carriers. (Contact [email protected] for more information.)
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