All clients are not created equal. So how can you find better clients (translation: long-term, profitable and pleasant)? And what tactics are most effective for drawing them into a partnership?
Here are six prospecting tips to help match agents and brokers with great clients:
No 6: Find your match. What makes your ideal client "ideal"? Is it their premium size, geographic location or niche market? Is it because they offer an opportunity to cross-sell multiple policies? There's no right answer here, but it's absolutely imperative that you be honest about what kind of client works best for you. With clear parameters in mind, you're then ready to find your match.
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