For the past several years, a significant number of individuals and new-breed companies have emphatically stated that independent agents and brokers are dead.
They don't serve the needs of today's consumers. They are behind the times from a technology standpoint. They are difficult to deal with. And a good number of InsurTech startups are staking their future success on displacing agents and brokers. At SMA, we do not believe this.
Related: Independent insurance agents have an edge in the digital market
|Critical role
We believe that independent agents and brokers have a critical and, in many cases, an unmatched role in the insurance ecosystem. It's one thing to make this statement, but it's another to provide support for the statement.
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