If InsurTech is to truly transform insurance, it must ultimately affect the key financial metrics of the industry. Premium volumes and policy counts should rise. (Image: Shutterstock)

In 1984, Wendy’s introduced a new ad campaign with the tag line “Where’s the beef?”

The campaign was so successful that the phrase “Where’s the beef” made it into the popular vernacular as a way to question whether there was any substance or any tangible result from an activity.

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Mark Breading

PropertyCasualty360

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