It's 2018 and many P&C insurers are focused on determining which trends to jump on — which will serve them best — in the new year and beyond.
Here, I've compiled three that my colleagues and I believe P&C insurers should start investigating in right away: a mobile-first strategy, chatbots and the on-demand economy.
|Mobile-first strategy
Practically everyone has a supercomputer (aka smartphone) in their pocket these days. Indeed, thanks to its ease of use — characterized by geolocation, swiping and bar code readers to prefill data rather than by typing it in — society relies so heavily on the mobile device, using it for both personal and business affairs. In fact, global mobile use trumps desktop use — 50% vs. 45.6% — with tablet use coming in at just over 4%, according to StatCounter's 2017 data.
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