Many insurance agents treat social media marketing like dieting: They know they should do it. About once a year they get motivated to try it (again).
When they don't see results, they're quick to give it up. Without seeing progress, it's right back to the donuts.
But unlike dieting, the results for successful social marketing are harder to define than a number on a scale. If you want to sustain a long-term social strategy, you need to figure out how to tell when you're winning.
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