There are four “grades” of cold-calling scripts.
1. The Worst. These demonstrate why people think cold calling does not work. These are what most people use.
2. Workable. Grab a list, pick one of my scripts. Make a few hundred calls at the rate of 40-60 an hour. If you are not generating 1.5 to two leads an hour, get another script or another list. Repeat.
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Bill Good
Bill Good is the founder and chairman of Bill Good Marketing. His latest book, “Hot Prospects,” is No. 88 on the 96 Best Prospecting Books of All Time list and is available on Amazon.
He created the Bill Good Marketing System and has been named one of the industry’s top five coaches. Learn more at http://www.billgoodmarketing.com or call Jill Jackson at 888-495-7303.
