New business development is typically viewed with an outward mindset.
While it is true that bringing new prospects into your business is a key part of growth, how you engage and leverage the clients you already have can increase revenue and create new opportunities for growth.
In the software-as-a-service (or SaaS) world — think subscription software platforms like SalesForce — growth experts often tout the principles of Customer Success by Mehta, Steinman, and Murphy.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.