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Deliver on a multichannel digital strategy — or else

The insurance industry must now communicate with digital consumers in a way that meets their preferences and expectations.

By Giuliano Altamura | Updated on November 30, 2017

Once upon a time, the majority of consumers would have shied away from buying financial products online. But in an increasingly digital world, today’s consumers are growing ever more comfortable with buying anything and everything online, and as a result, their expectations of customer service are rising.

It is a challenge that the insurance industry has to step up to, to ensure we communicate with consumers in a way that meets their preferences and expectations. It is time, then, to ensure your organization has a strong multichannel communications strategy with a clear focus on digital touchpoints.

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