Choosing the right technology

For insurance professionals considering transitioning to video, the Vidyo and Efma report offers 7 key characteristics insurance companies should consider when choosing a technology provider to power video-enabled services:

1. 1. 1. High-quality video and audio.
    2. Ability to cope with whatever technology setup the consumer is using.
    3. Ease-of-use
    4. Security and compliance.
    5. Scalability.
    6. Branding and customization
    7. Integration capability.

Key success factors beyond the technology

The study's researchers say finding the right technology is critical, but not a guarantee of success. Here are 3 key success factors insurance companies should focus on:

1. 1. 1. Staff training and culture adaptation. It is critical for companies to effectively train employees on how to work and interact with customers in front of a camera, and how to use the video technology.
    2. Creating a video-friendly environment. With such a visual medium, it's important to pay attention to factors that may disrupt the video experience, including lighting, sound, background noises and setting, etc.
    3. Communication. Promoting the new product internally and among the customer base is imperative to its success.

Human interaction in The Digital Age

As digital transformation influences all industries in different ways, the insurance industry faces a need to re-create a human connection with customers in a world where face-to-face interaction is growing less common. Video offers companies that tool, allowing insurers and customers to connect virtually from the comfort of wherever their mobile devices take them.

Special Reports /

How video-enabled services are transforming the insurance industry

Related Stories

Recommended For You