Since news of the Equifax breach hit the airwaves in early September, the resolution center at CyberScout has experienced call volumes seven times higher than usual. Thousands of customers of our insurance carrier partners have called first their insurer, and then us, looking for help. This massive event, which compromised highly personal information for 145.5 million people, represents a sea change for most consumers.
People are worried, frustrated and angry about their heightened risk of identity theft and fraud. They want to protect themselves but don't know whom to trust. This is a critical time frame, when people want to take action, and are seeking refuge with trusted partners.
This is an opportunity for insurance companies to step up to help the victims of the Equifax exposure, strengthening both their customer engagement and loyalty.
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