If your health insurance company gave you the latest fitness tracker for free and said it would give you a discount for wearing it, would you take it? Many consumers have already said, yes!

In the last few years, employers and health insurers have been implementing programs to offer their employees/consumers discounts on health insurance premiums or cash incentives through the distribution and use of fitness trackers. The catch: users must submit their fitness data to employers/health insurers to cash in.

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