When it comes to maintaining ongoing communications with their customers, many independent insurance agents and brokers are as reticent to start sending out emails as they would be to poke a sleeping bear. “They’re already customers," they think. “If I email them, they might remember they’re paying for insurance, and they’ll leave me!” This view point is more prevalent than you might imagine. But it is misguided.
The statistic that we always share with such agents is that 60% of insurance clients don’t believe they get any additional value from their agent or broker after they’ve written a check. 60%! On top of that, a full 86% think the communication with their agent is lacking. With that kind of dissatisfaction in our market, establishing consistent communication with your customers isn’t poking a sleeping bear, it’s dealing with a bear that’s already awake and pretty angry.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
