Unlocking the feelings of prospects to tailor the perfect pitch is a goal of salespeople, brokers and advisors the world over.
While perfection may not be attained, a recent research project by Chubb may help keep your pitch from flying off course.
Chubb is the world's largest publicly traded property and casualty insurer. The company recently debuted a resource center designed to help independent insurance agents and brokers engage more effectively with current and prospective clients.
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