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NU Agency of the Year Award, Cobb-Hall Insurance: The relationship business

For Cobb-Hall, clear messaging, client education and solid communication add up to an enviable retention rate.

By Tracey Porpora | Updated on October 17, 2017

Michael Hall believes true success in the property & casualty industry is achieved by cultivating relationships that extend far beyond premiums.

“It’s a relationship business that we’re in,” says the president and CEO of the Howell, Mich.-based Cobb-Hall Insurance, sitting on the deck of his yacht during an early morning call, watching the sun rise over Lake Michigan. “We work really hard to maintain that relationship. We understand that price is important, but the most important thing is to care about our insured.We are there when they need us, not when we can get back to them.”

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